A MISSION STATEMENT is a formal summary of the aims and values of a company, organization, or individual.

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Often called the “credo”, “philosophy”, “core values” or “our aspirations”, organization’s mission is the statement that defines its core purpose or reason for being. [2] It tells who a company is and what it does. According to P. Drucker, often called the father of modern management, a mission is the primary guidance in creating plans, strategies or making daily decisions. It is an important communication tool that conveys information about organization’s products, services, targeted customers, geographic markets, philosophies, values and plans for future growth to all of its stakeholders. In other words, every major reason why company exists must be reflected in its mission, so any employee, supplier, customer or community would understand the driving force behind organization’s operations.

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1. Customers. Who are your customers? How do you benefit them?

2. Products or services. What are the main products or services that you offer? Their uniqueness?

3. Markets. In which geographical markets do you operate?

4. Technology. What is the firm’s basic technology?

5. Concern for survival. Is the firm committed to growth and financial soundness?

6. Philosophy. What are the basic beliefs, values and philosophies that guide an organization?

7. Self-concept. What are the firm’s strengths, competencies or competitive advantages?

8. Concern for public image. Is the firm socially responsible and environmentally friendly?

9. Concern for employees. How does a company treat its employees?

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You can find example of Mission statements here (where I got the questions and description). 

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Assignment

• Create an outline answering the questions above. Your answers can be short but have an idea on how you are going to expand on them to create a full mission statement.

• Come up with a name for your firm.

• Create a document titled "Mission statement for (insert your design firm name here)". Turn it in to Jupiter Grades.

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